Tyla is Pandora ambassador!
Pandora unveils Tyla as their newest ambassador and the campaign is everything! The 23 year old Grammy-winning artist is officially a latest addition to the jewellery powerhouse.
For her first ever campaign for the global jewellery house, Tyla hand-picked her favourite pieces and curated custom looks, including a special necklace for her Tygers (her fan base).
She spells out her fanbase (Tygers) wearing sparkly charms on a chain in one of the many looks for the campaign.
The campaign; Pandora Styled By Tyla sees her in a custom selection of designs that reflects her South African “…journey, passions and inspirations“. Tyla curated a Pandora jewellery edit from charms that represent her hit single to pieces that remind her of her childhood. Every single piece in the edit speaks to every aspect of her story.
The latest ambassador in her true style rocked custom pieces she created as bracelets, hoops and necklaces, layering the pieces in her true style.
Steal 5 concert-ready outfit ideas from Tyla here.
Images via Pandora