Hauwa De Zuzu takes on denim and asooke mix for her new collection; “Ipinle”.
This 4th Drop from Hauwa De Zuzu, “Ipinle”, meaning source or foundation in the Yoruba Language is a story of Rebirth and Rediscovery, inspired by the designer’s love for the 90’s era in fashion, old Nollywood, house parties, and music, most especially Hip-hop. A true exciting feeling of nostalgia in re-living a time and moment that encouraged and brought about a whole new feeling of emancipation and creativity.
In making this collection, it was important for the designer to tap into the time that shaped and inspired her love for fashion, culture, and the arts.
This drop is Heavily denim-focused. The use of different variations of premium denim, infused with a mix of ASO-OKE, Adire, and colorful fabrics, as well as a unique placement of ruffles, pearls, crystals, and local Cowrie shells, strategically hand beaded into the fabrics to bring to life the Vibrancy and Cultural richness Hauwa De Zuzu has become known for. This collection is Unisex and has an exciting mix, that appeals to everyone, as well as, feminine silhouettes that flatter & complement the body to promote self-confidence and size inclusivity.
The creation of “Ipinle” has been a source of light and reawakening for the designer, and her unique ways have been depicted in this well-curated 35-piece collection to celebrate the foundation of Hauwa De Zuzu.
About Hauwa De Zuzu
Hauwa De Zuzu is a Nigerian luxury and lifestyle brand. The designer’s Fulani and Yoruba roots, sparked her love and appreciation for the diversity and uniqueness of different cultures across the world, hence the need to interpret and fuse that admiration with her love for fashion and the arts.
Hauwa de Zuzu has been a passion project for quite some time but fully established and coming to life in 2019.
The brand is a celebration of identity, unity, and togetherness. It was born from the need to celebrate culture and women, while uplifting and spreading the powerful message of solidarity and kinship.
It is about heritage and pride in our diversity and individuality.“Hauwa” meaning unique, wonderful and awesome and “Zuzu” meaning beautiful, confident, intelligent, and resilient; merged together describes the perfect HDZ woman.
We believe every woman deserves to be celebrated and represented in her strength, beauty and resilience which is exactly what we do with our clothes.
The juxtaposition of bold colors and rich fabrics with intricate detailing and prints, creates the perfect recipe for cultural fusion of modern but timeless pieces.
HDZ is wearable art that is proudly African and reveres in its authenticity.