Yemi Alade launches YemBeauty, a beauty brand inspired by her childhood memories and travels as a global artiste.
The African superstar who tapped into her childhood memories, travels in her career and her love for makeup for inspiration is unveiling her line of matte lip collection via her newly minted YemBeauty brand.
With each shade named after the superstar’s personality and favorite things, the products are formulated matte designed for all day wear. The first kit from the installment’ NAIROBI is a bold matte lipstick paired with lip liner.
Described as the perfect for those who seek vibrant matte lips without sacrificing comfort, this kit includes a richly pigmented matte lipstick and a matching lip liner pencil for flawless application.
The soft matte lipstick features a smooth, velvety finish. It’s lightweight and has a non-drying formula to keep the lips hydrated all day. Each shade is infused with rich, vibrant pigments. The lip liner is ultra-creamy designed for perfect definition. It’s just the perfect combination.
YemBeauty was founded by her love for makeup and watching her mother prepare for events when she was younger. As she toured and performed in different parts of the world known for her fierce makeup and perfect pout, she would constantly touch up her lipstick. In no time, the idea to create a long-lasting rich formula crossed her mind
4 years of labor and love has created this gift in a bottle for the whole world to share. Many times, I gave up on this idea becoming a reality because of the fear of the unknown.
The fear of venturing into a new industry fueled by passion and a childhood dream – honestly kept me going. Finally, I present to you. My first baby from the Yembeauty brand; “NAIROBI,” a fiery and cool burst of warm energy in a bottle formulated for the perfect kiss! Guaranteed to make you stand out – Yemi Alade
The matte formulated lip products are designed to be pout perfect and designed to stay on the whole day! They are available at yembeauty.com
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