Get to Know Bawsty

Bawsty

Bawsty! We found a fashion brand dedicated to busty ladies.

Bawsty is a fashionable flattering ready-to-wear brand for gorgeous busty girls! We particularly love that this fast-rising brand is paying particular attention to flattering fit and support for girls with bigger busts and we are totally here for it!

Bawsty

We spoke to the founders about this impressive brand, excerpts;

What inspired you to create a fashion brand that caters primarily to women with larger busts?

As busty women, I and my cofounder were inspired by our struggle to find fashionable clothes that suit our bodies. We have shared experiences of always having to order a size up whenever we are buying clothes just to cater to our boobs. Personally, It was hardly ever flattering to my figure, and because of this, I never dressed to suit my body type. I dressed to cover my boobs. My partner, Damilola Onosowobo  Marcus, also experienced the same and thought to start Bawsty to solve this problem amongst many others. She reached out to me one blessed day, just about a year ago, made a short pitch and I immediately agreed to go on this journey with her because it was a problem I was too familiar with. It’s old news that the fashion industry continues to neglect/exclude women with big boobs or larger upper body areas. I’ve seen this happen since I started growing boobs. Plus we thought it would also be fun and exciting – solving our problems while trying to solve the same problems women with similar body types have.

How do you ensure that your designs are both fashionable and functional for different body types, particularly busty women?

We did a lot of research before we started the brand. We still do them. Dami studied patterns, cuts and styles that look good on women with bigger upper bodies (she designs the clothes, by the way. I’m the noisemaker – in charge of marketing, sales and customer support ). Because we are also the target audience, we did a lot of tests on ourselves. We both have different body shapes, even though we are both busty and what looks good on her doesn’t look good on me sometimes and vice versa. So there was a lot of trial and error, conversations etc to see what works and what doesn’t, what offers enough chest support and what doesn’t. One thing we really wanted to create with the brand was affordable, good-quality clothes that busty women could wear with and without bras, no matter the size.

Bawsty Bawsty

How do you ensure that your fashion brand includes different body shapes and sizes, beyond just the bust?

Just for clarity, it’s mostly about the bust. That’s why our brand name is Bawsty (a play on the word: busty). People with smaller busts also shop from us and we are grateful for that. It’s a typical case of consumers interacting with products in a way you did not expect. But they have to be discerning, as our priority is women with bigger busts.

Based on our research and testing, we know what works on busty women with different shapes and sizes. Our styles are for women who are slim, and fat, have flat tummies and big tummies, wide hips (lower body areas) and smaller lower body areas. We design and produce styles for every busty woman. 

How do you determine the proper sizes and fit for busty women?

As busty women, the problem has always been that the rest of our bodies fit into some clothes, but our boobs just don’t. We created a unique size guide that caters to women who are busty and women who are extra busty. Hence when you go through our size guide we have sizes like “star medium, star large, etc. Our clothes are produced so the boob area is slightly bigger than the measurements for a generic size. So women who wear a size 10 do not have to wear a size 14 to cater to their boobs. We also make clothes with stretchy fabric most of the time. Most of the styles also have adjustable elements. That way, the clothes hug our bodies in the right places & flatter our chest, waist and hip areas. Our customers can also tighten or loosen a dress based on what they want the styles to look like on their bodies. The outfits are equal parts supportive, stylish, flexible (can we restyled and paired with other outfits) and adjustable. And you don’t have to break the bank to get them *wink wink*

Did (you constantly) engage your target customers during the testing and initial design phases? What did you find out that has helped your fashion brand?

Yes, we did. We had models test our fits and because we the founders are the target audience, we did a lot of testing, ourselves. We are still engaging them as we sell and I doubt we’d ever stop testing and engaging them.

How has the response been? Do you use feedback from Bawsty customers to continuously improve?

The response has been so good! Mostly positive. It’s very motivating. We once got a response from one of our customers saying she was so excited she didn’t need to wear a bra and she could run in our fits. LOL. 

We expected that our target audience would love it, but we didn’t know they’d love us like this. It’s so inspiring. We hope to be able to continue to make them happy.

We also received criticism and we don’t joke with customers who let us know when there is an issue. It helps us improve and pay attention to areas we need to sit up in.

Inclusivity is important. How do you ensure that your fashion line caters for all body shapes and sizes, not just the bust or for busty women?

Inclusivity is important and that’s why Bawsty exists. The fashion industry already caters to women who are not busty, naturally. We’ve always been excluded. You know how when your favourite brand releases a batch of new clothes and you get excited because you know you can get any one of them and it will look great on you? I never experienced that till Bawsty was founded and I’m sure our customers and target audience can relate to this. The fact that Bawsty exists already ensures that we are inclusive towards women who have always been left out in the fashion industry.

Meet the founders; Morenike Olusanya & Damilola Marcus Onosowobo

Damilola Marcus Onosowobo is a Serial Entrepreneur, an Internationally Exhibiting Artist, Architect, and Multidisciplinary Designer, She is the Managing Partner and Executive Art Director at Dá Design Studio and the Cofounder, and CEO of Bawsty Clothing and Retail.

Popularly known for her work with Dá Design Studio, a boutique design agency pushing the boundaries of brand expression in Nigeria. Works from her design studio were part of the Venice Design Exhibition, Venice (2019).

As an artist Onosowobo had her debut exhibition at Coalesce, a duo exhibition at Affinity Art Gallery, Lagos (2021), She was also part of the Mother of Mankind exhibition (2021) curated by Adaora Mba (ADA contemporary art gallery, Accra, Ghana) at HOFA Gallery, London.

Onosowobo received a BA in Architecture from the University of Lagos and has an MSc in Environmental Design. She is currently a member of the D&AD Impact Council and was a TFAA (The Future Awards Africa) Young Person of the Year honoree.  

Morenike Olusanya, popularly known as Renike, is an award-winning artist and illustrator, Designer, Entrepreneur, Social media powerhouse, and the co-founder and CMO of Bawsty Clothing and Retail. 

When she’s not creating masterpieces or challenging herself to learn more, she is a mentor to artists who need guidance.  She also enjoys working with authors, helping them to bring their visions and books to life by creating beautiful book covers and inner artworks for them. She has designed and illustrated book covers for Notable people including Aminata Touré, Germany’s first Black female minister, award-winning American author Coe Booth, and Jamaican-American author Nicola Yoon. 

She’s a Partner, Illustrator & designer for a public health company, LIGHT. Leaders Igniting Generational Healing and Transformation (LIGHT) which was founded in 2021 as a movement to exploit creativity in public health and foster connection between the public and experts.

Renike has a bachelor’s Degree in Visual Arts (Graphic Design) from The University of Lagos, Nigeria. She has been featured on platforms like Vogue, CNN Africa, Culture Custodian, Okay Africa, The Guardian, and others. Renike has worked with brands like Dark & Lovely, Hulu, Routledge, Penguin Random House, Scholastic, Wilson’s Juice Co. and Olori Cosmetics, amongst others. She was recognised as one of the honourees of Leading Ladies Africa’s 100 Most Inspiring Women in Nigeria in 2021 and was nominated for The Future Awards Africa Prize for Art and Literature in 2022. She won the Lord’s Achievers – Special Recognition Award: A Lady Making Impact Through Art in 2022.