Ejiro Amos Tafiri unveils SS22 collection, THE RETROSPECT, paying tribute to Maryam Babangida.
The Spring-Summer 2022 Collection first made an appearance at the 2021 Lagos Fashion Week. Featuring an intricate twist on otherwise traditional pieces. Inspired by Nigeria’s stylish former first lady, Maryam Babangida. Her grace, poise, and sumptuous gait exemplify the kind of woman we all want to be: confident, grounded, and adaptable.
In the windy and beachy city of Lome, Togo, EAT chose to pay tribute to a true style icon by telling a story of diversity and tolerance with models from two African countries and one from France.
From the fabric choices to the masterful drapery techniques and classic silhouettes, this collection has a very Nigerian contemporary appeal. EAT used finely woven fabrics like Aso-oke and hand-dyed materials made using meticulous and indigenous techniques.
In the brand rep’s words;
Our spring/summer 2022 collection- RETROSPECT, is inspired by the uber stylish former first lady of Nigeria- Maryam Babangida. Her style, poise, and sumptuous gait represent the woman we all want to be: confident, grounded, and flexible.
To pay homage to a true style icon, we decided to tell a story of diversity and tolerance with models from two African countries and another from France, with a lookbook shot in the windy and beachy city of Lome in Togo.
We looked back at our designs from the past years, those that have become easy classics and staples to our customers, and then we reimagined them with Maryam Babangida’s eclectic and sexy style in mind.
This collection is very Nigerian in its contemporary appeal, from fabric choices; and masterful drapery techniques to classic silhouettes. We have used meticulous and indigenous techniques to craft finely woven fabrics like Aso-oke and hand-dyed materials.
This retrospect collection offers a diverse range of sophisticated silhouettes, including merry dresses, prim skirts, shapely corsets, and volume jackets.
Taking on the tradition from our previous collections, we have consciously created diversely inclusive designs that offer women of different cultural and religious backgrounds some comfort, a space to be seen, heard, and understood.
Credits:
Photography:
@Kolaoshalusi
Models:
@celine_minet_model
@Ju_liianas
@solim_almte
@priscaabah_official
Videography:
@insignaonline
Art Direction:
@ms.e.a.t