MeMe Rocha makes her debut with a Resort 2022 collection tagged ‘Naissance’.
MeMe Rocha, an emerging fashion brand unveiled the first collection with the word ‘Naissance’ a French word, which means ‘Birth’ and signifies the birthing of something new and beautiful long overdue to be experienced by the world.
According to the creative director of the brand, Me-Me, a Paris educated and New York trained designer and Fashion Business specialist, the Meme Rocha brand has the long term goal of positively aiding the narrative being exported about African fashion globally and creating a seat at the table for Nigerian and African designers through creating experiential pieces for its clientele.
The Naissance collection features pieces under its ‘Meme Rocha THE LABEL ‘and Meme Rocha Luxe diffusion lines; with ‘The Label’ the RTW arm of the brand embodying a day to nighttime design aesthetic comprising of solid fabrics like jacquards and cotton focusing on the silhouette of each piece; and ‘The ‘Luxe’ the made to measure the arm of the brand, featuring Chantilly laces and the highest quality and soft textured velvet woven into most elegant pieces in a very sophisticated manner.
Each piece of the collection is named after a Greek goddess because they are known for their strength, femininity. grit, and wisdom- thus allowing the wearer of each piece to connect with their confidence and femininity.
The collection features dramatic silhouettes, flattering cuts, clean finishing, and a fabric selection that really glamourizes the ideal Meme Rocha woman, who is adventurous, free-spirited, loves culture, cosmopolitan and a goal-getter. The Naissance collection pulls its inspiration from varied sources bordering on art, culture, history and travel and each piece was sketched to reflect these ideals.
View the full Naissance collection which consists of ‘The RTW Label’ pieces and ‘The Luxe’ pieces and shop online on www.memerochaofficial.com
Photographer: Jeremiah Ohimai
Brand: MeMe Rocha @memerochaofficial