Joketaade releases chic must-haves in a collection called JEWEL


Joketaade has a new collection tagged JEWEL. Jewel was released in December 2020 as a holiday collection filled with chic styles for the modern woman.

Joketaade is a fast-growing womenswear brand based in Lagos Nigeria. The brand is gaining fast popularity for its perfect tailoring, finish and attention to flattering feminine details on varying body types. 

Joketaade Joketaade

The collection released in December 2020 was penned as a love letter to women who had to wear all the hats possible during the 2020 pandemic. So post Covid-19, the brand decided to ensure women remain fabulous, while not forgetting to look their best!


“JEWEL is our love letter to all women. The fierce ones who have had to wear many hats this year; working remotely, watching & tutoring the kids, attending to the home and everything at the same time”.

“If at any time you thought you lost your mojo, we’re bringing that back this season after all you deserve it. These pieces are dedicated to you, in love” Temitope Adegbite, CEO Joketaade shares about the collection.

The collection has dresses, detailed jumpsuits, their signature culottes as jumpsuits, sheer matching sets and so on named indigenous to Nigeria like the Tade set, Arike set, Itunu set and so on.


Photography: @smokii______

Models: @shine_rosman @lizz.usen

Makeup: @tams_beautyhub


Follow them on Instagram @joketaade.